It can be watery, but is it essence? So many questions and we haven't even gotten to ingredient lists yet! It can be oily, but it's not necessarily face oil. Think of the contradictions: It's moisturizing, but you still use moisturizer. Even if you're the proud owner of several serums, it's not a particularly clear product on it's surface. You are not alone in having no earthly idea what a serum is.
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